A SUPER-SHAREABLE CONTENT FORMAT TO PROMOTE A GLOBAL ONLINE TWITTER COMPETITION

Live Nation approached Modern English to help devise a twitter competition to promote Madonna’s recent Rebel Heart Global Tour.

Modern English’s proprietary Super-Shareable tech also allowed the promotional site to be easily embedded within fan sites, news sites and blogs with just a few clicks, enabling greater exposure and reach. This was the first time that LiveNation had run a global competition of this magnitude, and the first time that one of world’s biggest music superstars has gone Super-Shareable!

The campaign was a huge success despite Madonna not tweeting it out, with a reach of over 11 million Twitter accounts and over 17.5 million impressions. It was also featured in various news and music publications.