We start with the audience
Producing a stunning example of digital craftsmanship is great but if its delivered within a context that jars with the overall experience — it will do more harm than good.
We therefore need to understand WHERE the audience is, HOW we want them to engage and WHAT we want them to do.
We keep an eye on whats next
Well, you’d hope so…right? There’s a lot of noise out there. Keeping on top of national and global trends is critical. And yes, we know the difference between trends, fads and memes.
We research and we prototype
This helps keep our company and our clients at the forefront of technology and identifies real trends through genuine research. This in turn allows us to take top line technical concepts, attach commercial value and then look for opportunities to productise and create our own IP